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Preventing the bozo explosion

Years ago while I was trying to figure out how to get my first company off the ground I read Guy Kawasaki’s book, “The Art of Start”. One concept that stuck with me was “preventing the bozo explosion”. The theory states that “A” players hire “A+” players, but “B” players hire “C”, “C” hire “D”, which ultimately leads to a company full of bozos.

Makes sense, but I’ve always struggled with how to actually do this. The obvious heuristic is to “hire people smarter than you,” but sometimes really smart people can be a terrible fit within a company.

A better heuristic hit me last Saturday: “hire somebody that you would want to work for.”

Mark Zuckerburg said this...

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